Frequently Asked Questions

  • Does the company control its sales?

    Companies that sell or serve directly to the consumer or end customers have a higher ingredient of business strategy in their social networks: they communicate to their audience so that they buy (although this is not all they communicate). Of these companies, those that have a point of sale have the characteristic that they could create dynamics in social networks with visitors/customers in their store or physical location.

    On the other hand, companies in which another distributes their product (think of all the consumer brands sold in supermarkets), focus their communication on the side of the product’s attributes and create a feeling of community. They can do some business management to refer customers to the points of sale, but it will not be their forte.


  • What is the objective of the brand in social media?

    It is to attract more clients, retain current ones, provide a better service. The brand wants to make itself known, that those who already know it, have it more present, and exploit their customer base so that they consume/buy more than the current average.

    Does the brand have a defined marketing or communications strategy? Marketing is also about knowing how the company does business and what it wants to improve with its presence in digital media. This will practically be the starting point to define the brand strategy on social networks.


  • How many different products/services should we have?

    Simple, a company with a single product or service will have a more straightforward communication and presence on social networks, with a practically unique message. Still, it will be potentially limited in terms of its digital content strategy and plan. A company with several products/services can prepare a more in-depth social media publication scheme. It will have more options to share, but it will have to define a strategy that contemplates promoting the company as a whole and each product or category at the individual level.


  • Does the brand have a defined tone and personality?

    If you already have a defined tone and personality, it remains to adapt it to online and then with that; it becomes much easier to determine how the brand will communicate, the language that the Community Manager will use, the experience that fans and followers of the brand will have, the content to be shared, the type of dynamics it will execute, etc.
    If this task is not done, I am afraid to tell you that it will probably be your turn to do it and that this takes extra work to get to know the brand first before publishing the first post, and possibly many adjustments along the way.

    Well, it remains to adapt it to online and then much easier to determine how the brand will communicate and what language the community manager will use.

  • How useful is it to do some branding/promote your brand?

    The desire that the brand is promoted on social networks and recognized, without direct relationship in sales or commercial results, is sometimes a matter of the owner’s ego, or that really, the memory and the top of mind matter a lot in that industry.
    The point is that organic communication on social networks will undoubtedly contribute to the branding of any company, but, naturally, you must have an audience with which to share this message. It is a point in favor of social networks, as long as there is a good group of users who form the audience of the company’s branding messages.
    If you are interested in promoting the brand in social media, the communication will be of higher volume/frequency. If the brand understands that branding does not help or does not have a high return, then it will focus more on the commercial strategy in social networks.

  • The company’s “behind the scenes,” is it exciting?

    This is also for content strategy. A company or brand that moves in an industry where news of interest is frequently produced, or that itself has new releases, services, or events, makes it more comfortable when looking for news for publish on social networks.

    Also, t those with an exciting production or planning process have greater natural access to the brand’s content, thus having more resources to share on social networks.


  • What are the best social networks for a small business?

    If you want to express more information to your followers, spaces like Facebook or Instagram are more recommended.

    Whether your business is big or small, using Twitter first will help you understand what the flow of information in real-time on the Internet is like. It is a secure platform to use and learn instantly, thanks to the possibility of emitting short messages, in 140 characters, with images or videos included. If your business is a B2B firm (dedicated to providing services or products to businesses exclusively), spaces such as LinkedIn, one of the most popular social networks for companies, allow a better connection between the influencers of your sector.


  • What type of design do you like for your website?

    Once the contents are defined, it is crucial to have an idea of how you would like your website to be aesthetically speaking. That is the design.

    It may be that you want a design with three columns, with the main menu on one side, at the top, specific colors that adapt to the corporate image of your business or company, with icons, without icons, with a particular typeface. The important thing is that you at least have an idea of what you like and what you don’t like for the structure of your website.

    Our recommendation is to soak up designs by Googling websites of your direct competition. Then summarize what you like and don’t like. At the end of this simple exercise, you will better visualize your future website, and you will have a much clearer idea of what you want.

  • Who is your website for?

    Knowing the audience (or target) to which your website will be directed is not a trivial matter. we give you some examples so that you can see more clearly what we are talking about:

    • A website with content for children is not the same as a website with content for adults.
    • A website with products focused on female and male audiences is not the same.
    • A website for video game lovers is not the same as a website for video game programmers

    The targeted audience-focused website is directing the website in the right way but it also has some drawbacks. If your website is female based products then most probably only the female audiences will give the engagement to your website. On the Otherside, if the website is based on both the genders and child friendly too then it gets more engagement.

  • What do you want to highlight your company or your products?

    This is a question related to the first one. That is, with your goals.
    It could be that you have a very descriptive slogan about your business, and you want this to be the main idea that appears on your home page. Or you may want to highlight a personalized treatment for each client or a unique and innovative product within your sector.
    Whatever it is, think about what your company stands out so that this point also stands out on your website, making your customers see it from the first moment and being able to guide the website to meet the objectives set out in the question.


  • What is the main objective of your website?

    This can be very varied: you can look for more sales of a product or a series of specific products, you may want to attract more subscribers to a blog, maybe what you want is to take users to a contact form to request your services, or you can only pretend that your website is a means of advertising, etc. Before starting, you must have well defined what the objective of your website is, and work on it.


  • How many sections and pages will your website have?

    Just as the public is not the same, it is not the same to make a website with five pages than a website with thousands of products for an online store, for example.
    Outlining the pages that have all the sections of the site is essential so that you do not miss anything important. Also, this will help the designer to have everything more transparent, without scares or additional sections added after that will result in an increase in the final invoice, increasing the budget that you were given or that you had destined for your project.


  • Is your website going to require professional photography work?

    This question is quite simple to answer.

    It may be that you want to have unique and exclusive images, not taken from any internet image bank. Or that you need well-made photos of your facilities or the personnel who work in your company. Or photos for each of the products you offer in your catalog.

    If any of these cases is yours, you need a professional photography service for the web, which is also something to keep in mind when planning.

  • What functionalities do you need to have on your website?

    With functionalities, we mean, summarizing it in a very colloquial language, what things you want the web to do is not just reading text and images.

    There are multiple and very varied functionalities. We will not put them all, but we will give you some reasonably detailed examples of the website’s features.

    You may want to have a self-managed blog, an online store to sell your products. In this section, your clients can book accommodation entirely online, a private area for clients with exclusive documents if you have a clinic that your clients can book their appointment with a particular doctor, etc.

    As you can see, they are very different things. That is why the web designer/developer needs to know beforehand what you need your website to do in this regard, to be able to analyze it with you as a whole and that you have everything just how you want it.


  • What marketing strategies works for small business?

    For most small businesses, especially service providers, the most powerful way to generate new business is by word-to-mouth. You can increase this strategy by asking all your satisfied customers to recommend their friends and acquaintances. If necessary, offer some kind of reward for any contact they have.

    In publicizing your product or service, think further, in terms of target segments, rather than the entire population. The objective is to present it in a market in which the customer’s choice is by the availability of the service rather than just by price.


  • Can I forget about traditional marketing methods?

    Shopping online has great appeal for some people, but you should ask yourself if these people are the ideal customers you need. If they are not, traditional methods may be more effective.
    Importantly, successful companies continuously experiment with different ways of reaching their markets. The formula that works well today won’t necessarily be the one that will give you a competitive advantage tomorrow.

  • How do I know if my product really works?

    When launching a product or service on the market, you must be very clear about what purpose it was created. In other words, the product has been designed to meet specific user needs and that no other service or product generates them, or what is wanted is to awaken a need that even the users themselves did not know they had.

    It is vital that before launching your idea or project on the market, you are clear that it is fascinating for potential customers and that, therefore, they will consume it. If your product or service does not contribute anything; No novelty, no interest, no originality, etc., surely not the ideal product to launch on the market.


  • Will I need different methods for different types of clients?

    Yes, that is why you have to segment your clients as they will respond to different incentives. For example, if your customers can afford your product or service, you can choose to give them a discount if they pay in advance. If other customers have less cash available, you can choose to offer individual credits. The key to successful marketing is always getting the customer to say “yes.”


  • Is mail an effective way of promoting and selling my products?

    Mail usually works best when the product is simple, not too expensive, and well known to your potential customers. The more complex and innovative the offering, the more likely you are going to have to speak to your possible customers face-to-face to make sure to meet their needs.

    If your product is simple and not too expensive and your customers are aware of your products then mail marketing can work for you. But if it is the opposite then it is not that worthy. Similarly, many customers don’t really trust the products which are sent through emails. Until you don’t organize a face-to-face interaction with them.


  • I don’t like sales, so how am I going to generate new business?

    There is no other way, but an advantage is to use digital media. Well-targeted mails and well-placed ads on the website will sell much more success.
    If you do not think you are the right one for sales, you should go to a PR company that, with the necessary training around your company and your objectives, will be able to do work for you.

    Straightforward you should go for a PR company only if you are not interested in the sales, take the proper training, and look after your objectives this will help you.


  • Once I have clients, how can I make sure they don’t leave?

    Customer service must inevitably be incorporated into your business. Some tips that you should not overlook are:

    • Offer a guarantee without objection.
    • Make customers feel loved and encourage feedback, thus giving ideas to improve the product.
    • Make customers feel valued by forming a club.
    • Offer regular shopping discounts.
    • Above all, keep your promises.

  • What will be your most effective marketing and sales strategies?

    Promoting your business is as important as creating it. Otherwise, people will never know who you are or what you offer. So, once you have represented your potential clients, you will have to study their consumption habits, their forms of interaction, and the information channels they frequent to develop and implement high impact strategies that allow you to reach them.

    Don’t worry if your marketing strategy starts with a series of necessary actions that other companies similar to yours have already advanced before. It never hurts to attend local fairs and events, offer free demos, run tutorials, post content on authority pages, or give away educational and training resources in exchange for your precious data.

  • What advantages do I have compared to the current competition?

    An entrepreneur must be sure that their product is the best option for the consumer. Still, it is not enough to think about it or want it; it is also necessary to act to achieve it. That is why it is essential to value and measure the competition they have, visualize, and identify your areas of opportunity. These will provide the guide to avoid making mistakes and be better in all aspects.


  • How will I attract and retain clients?

    It is critical and essential to value and plan from the outset within the business plan how the activities that allow you to attract and retain your customers will be carried out. To do this, you must create an innovative strategy, which is always under renovation to prevent customers from getting bored or looking for another source of consumption, providing the correct way to increase sales.

    Firstly, know your customers and without it, no business can succeed in the market. Developing a buyer persona should be the first priority that will help you to improve the target of your company. As well as, understand the process, any entrepreneur should be able to know that where he/she gets the customers reach such as how do the customers find your website, what is the platform? What do they do once they land on your page? and so on. If you are able to understand this thing then you will understand this process.


  • Am I ready to be my own boss?

    Perhaps we all believe that the best thing that could happen to us is to be our own boss so that we do not have to be accountable to anyone. However, the people who are their own bosses will surely tell you that it is not all as beautiful as it sounds.

    Being your own boss when you are trying to start a business means navigating rough waters entirely alone unless you have a partner. However, as you are the founder of the company, you should always have the last word, and your opinion will count the most. Therefore, even though you have support, failures, and successes will always depend on you.

    Nothing is more precious than seeing ourselves to be our own boss it means we do not any need to be accountable to anyone. Being your own boss means in terms of business then it means navigating the rough roads until you will not find a partner who will tell you and advise you the right path. Lastly, whether you have success and failures equally but that will only depend on you.





  • Should I recruit specialists in the field?

    Having specialists close by is relevant and helpful. They can guide you and complement your skills, being able to help you and guide you in formulating your plan. That is why you are in the right place; we will help you ONE HACK AT THE TIME!

    If you recruit a specialist in will help you and guide you and also compliment your skills. Specialist having more knowledge and also having the pros and cons of everything.


  • What is the exit plan for my business?

    In this you must define how far you intend to make our company go, explaining what the return on investment will look like, for this it is essential to measure the success of other companies that have started in the same way and that today are “large companies.”

  • With what initial budget do you have to act?

    The financial section of your plan must consider how much it will cost you to operate your business, month by month, and how much money you need to earn not only to cover expenses but also to obtain a benefit that does not leave you operating at cost. Without going into accounting details, you should focus and prepare a folder covering your entire business scenario.

    And if in your case you are starting the business, examining these 6 points will help you define your budget: Incorporation expenses (research, study, analysis, implementation), organization expenses (licenses, permits, registrations), employee salaries (remuneration, taxes, contributions, insurance), investment capital (machinery, services, tenants), operating expenses (incentives, taxes, logistics or rent) and cash flow (the most realistic amount possible of what the income will be in that period). The more carefully and in advance you have thought these points, the better prepared you will be!

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